AI-run customer interviews for win/loss, discovery, and cancellations. Ask in your product, not their inbox. Customers type or just talk, and every insight traces back to their words.
No credit card required. Free plan includes 10 interviews/month.
You know you need to understand why deals close or don't. But today's options all fall short.
PMs spend 25+ hours per quarter scheduling, conducting, and synthesizing interviews. Most teams give up after one round.
Full-service vendors charge $65K+/year for a program most teams can't justify. And you still wait weeks for results.
Survey tools get checkbox data, not the real story. Respondents rush through in 3 minutes. You learn nothing you didn't already know.
The result? Most companies fly blind on their most important question: why do we win and lose?
Three steps to your first insight.
Upload a CSV of recent deals, or drop one interview link into your cancel flow or app. Either way, setup takes minutes.
Our AI runs a natural conversation, typed or spoken, that digs deeper than any survey, whether they arrive by email or straight from your product.
See why you win and lose, or where the real opportunities are, with every insight traced back to a real customer quote.
Pick the question you need answered. Core-y adapts the whole conversation to it.
Interview buyers right after the decision, while it's fresh. Core-y knows whether you won or lost and probes the moments that tipped it: pricing, product gaps, the competitor, the sales experience.
Learn how people work today before you build. Core-y asks about their tools, where the time goes, and what they would change, then turns each conversation into a structured opportunity record.
Ask at the one moment they know exactly why: right after they click cancel. Core-y has a short, honest conversation (no save attempts, no discounts) and you get churn reasons you can act on.
Interview invitations compete with everything else in an inbox, and they arrive after the moment has passed. Coretrace interviews can live inside your product instead.
"Sorry to see you go. Would you tell us why? It takes about 3 minutes, and you can just talk."
"You've used reports a lot lately. Help shape what we build next?" Shown to the right users, at the right time.
Your rep forwards a personal link the day after a win or loss, so the ask comes from someone they know.
One link. Paste it behind any button.
<button onclick="coretraceInterview({ uid: user.id, plan: user.plan, reason })">
Tell us why
</button>Pass your user's id and any context you have. Core-y uses it to ask better questions. Read the setup guide →
Every finding traced back to the customer's own words. Shown with sample data from Ledgerline, a fictional company.
Why we lost 7 deals
Sized by share of deals, weighted by how much each reason drove the decision.
Each dot is one lost deal, by decision date
Oct 14
Who won those deals
Paywright 1 · Invoxly 1
What they said
“Ledgerline came in at about $4,200 a month for 12 seats at their per-seat pricing model. Paywright undercut them at $3,100.”
“Invoxly's transaction-based pricing was cheaper and their deployment was like six weeks versus Ledgerline's estimate of twelve to sixteen weeks.”
“Maybe Ledgerline had a slightly better UI, but not enough to justify $1,100 extra every month.”
Every insight links to the source quote. No black box. No guesswork.
No consultants. No spreadsheets. No busywork.
Not a form. A real conversation. Our AI asks smart follow-up questions based on each response, just like a skilled interviewer.
Respondents tap one button and just talk. Core-y listens, follows up, and handles interruptions like a real interviewer. Audio is never recorded; only the transcript is saved.
Aggregated themes and patterns, updated as each new interview completes. See the big picture without the busywork.
AI identifies recurring themes across your interviews: product gaps, pricing concerns, competitive pressure, unmet needs.
Every insight links directly to the customer quote that generated it. No black box. Trust the data because you can verify it.
Manage invitations, reminders, and response tracking in one place. Know who responded, who declined, and who needs a nudge.
Coretrace uses AI to conduct real conversations with your customers. Here's what makes it different.
Our AI doesn't follow a script. It listens to each response and asks the next logical question, uncovering insights a static survey never would.
Respondents choose how to answer: type, dictate, or switch to a live voice conversation with Core-y. People say more when they talk, and more words mean better insights.
Every AI-generated theme links to its source quotes. You see the reasoning, not just the conclusion.
Start free. Upgrade when you're ready.
| core ›› trace | Manual Interviews | Survey Tools | Full-Service Vendors | |
|---|---|---|---|---|
| Cost | From $0/mo | $2,000+/qtr (PM time) | ~$99/mo | $65K+/year |
| Setup time | 2 minutes | 2+ weeks | 1-2 days | 4-6 weeks |
| Volume | High | Low | High | Low |
| Interview depth | High | High | Low | High |
| Time to insights | Same day | 4-6 weeks | 1 week | 6-8 weeks |
| Live voice conversations | Yes, AI-run | Yes (phone calls) | No | Yes (phone calls) |
| Source traceability | Every insight sourced | Yes (manual effort) | No | Varies |
Set up your first project in 2 minutes. Your first insights land the same day.
Start FreeNo credit card required.