Know exactly why you win and lose.
AI-powered interviews that talk to your customers, extract real insights, and trace every finding back to their words.
No credit card required. Free plan includes 10 interviews/month.
AI-powered interviews that talk to your customers, extract real insights, and trace every finding back to their words.
No credit card required. Free plan includes 10 interviews/month.
You know you need to understand why deals close or don't. But today's options all fall short.
PMs spend 25+ hours per quarter scheduling, conducting, and synthesizing interviews. Most teams give up after one round.
Full-service vendors charge $65K+/year for a program most teams can't justify. And you still wait weeks for results.
Survey tools get checkbox data, not the real story. Respondents rush through in 3 minutes. You learn nothing you didn't already know.
The result? Most companies fly blind on their most important question: why do we win and lose?
Three steps to your first insight.
Upload a CSV of recent wins and losses. Name, email, outcome — that's all you need. Takes 2 minutes.
Coretrace reaches out on your behalf. Our AI runs a natural, voice-enabled conversation that digs deeper than any survey.
See why you win and lose, with every insight traced back to a real customer quote. Share with your team in one click.
Real insights from real conversations. Every finding traced back to the customer's own words.
Across 24 decided deals, 16 were lost and 8 were won. Pricing Transparency is your top loss factor (9 mentions, representing $2.4M in deal value), primarily against Competitor A (6 deals).
Every insight links to the source quote. No black box. No guesswork.
No consultants. No spreadsheets. No busywork.
Not a form. A real conversation. Our AI asks smart follow-up questions based on each response, just like a skilled interviewer.
Respondents can speak their answers naturally. Voice captures nuance that typing never will.
Aggregated themes and win/loss patterns — updated as each new interview completes. See the big picture without the busywork.
AI automatically identifies recurring themes across your interviews. Product gaps, pricing concerns, competitive pressure — surfaced automatically.
Every insight links directly to the customer quote that generated it. No black box. Trust the data because you can verify it.
Manage invitations, reminders, and response tracking in one place. Know who responded, who declined, and who needs a nudge.
Coretrace uses AI to conduct real conversations with your customers. Here's what makes it different.
Our AI doesn't follow a script. It listens to each response and asks the next logical question, uncovering insights a static survey never would.
Customers talk 4x more when they can speak vs. type. More words, more signal, better insights.
Every AI-generated theme links to its source quotes. You see the reasoning, not just the conclusion.
Start free. Upgrade when you're ready.
| core ›› trace | Manual Interviews | Survey Tools | Full-Service Vendors | |
|---|---|---|---|---|
| Cost | From $0/mo | $2,000+/qtr (PM time) | ~$99/mo | $65K+/year |
| Setup time | 2 minutes | 2+ weeks | 1-2 days | 4-6 weeks |
| Volume | High | Low | High | Low |
| Interview depth | High | High | Low | High |
| Time to insights | Same day | 4-6 weeks | 1 week | 6-8 weeks |
| Source traceability | Every insight sourced | Yes (manual effort) | No | Varies |
Set up your first project in 2 minutes. Your first insights land the same day.
Start FreeNo credit card required.